A Simple System for Blog Topics and Writing Ideas
When you only have an hour to write, that hour is precious. When that hour comes early, early in the morning (as in, before the rest of the family wakes up) that hour is a precious metal beyond name or price. The last thing you want is to squander that hour thinking about what blog topics to write about, or worse, floundering on the Internet for ideas. Some mornings I’m ready to go with an idea before I get out of bed. Others, like today, I’ve got nothing, nada. So, from now on, I will have a pre-made list with many juicy possibilities.
With that preamble, here is a simple system for you and me to create a list of interesting blog topics or article ideas that will be ready to go the next morning.
Categories or Themes
Create categories or themes that tie-in with your blog or website theme or purpose. If you don’t have a theme or purpose, well, nothing like the present. If you don’t like making lists, use mind-mapping software, a white board, or simple pencil and paper if you don’t already have a clear notion of what your themes are (or what you would like them to be). One of my favorite mind-mapping tools is Mind Meister. It is also collaborative if you work with a team.
One simple way to do mind-mapping is to put your category in the center of your page or whiteboard, draw a circle around it. Then go to the next step below (Word Association) and add the word associations around the category with connecting lines or however you want to creatively designate their connections. The idea with mind-mapping is to give your brain (or body/brain) a different way of making connections.
With each category named, for each one do some word or free association and quickly write down a word that first comes to mind. Don’t over-think this, just brainstorm. Try to come up with 2 to 3 words for each category. (You can thank Freud later…)
Word to Phrase Expansion
Now that you have 1 to 3, or more words per category, you have some choices. Depending on the time and energy that you can spend on this exercise, you can try to expand each word in each category into a phrase, sentence, or larger idea. Or, if your time is limited for the day, pick one category and expand each word in that category only. Now you should be seeing at least one or two worthy ideas to write about for your blog topics the next few mornings. Of course, if you have more time, you can map out blog topics for your entire week, or longer. Be mindful, however, that if you map out too many for the future when it comes time to write about them, you may have forgotten your intent or the idea may lose its energy or focus.
If you can do the above exercise once a day, perhaps working with one category or even one category sentence at a time, you will go a long way to greasing the wheels of your unconscious to work on the idea even further while you sleep. Don’t spend more than 30 minutes on this planning, and try to do it close to bedtime. You will be amazed what your dream time can spin. And, yes, I have a rooster.
While this simple exercise may seem obvious (now that I’ve explained it, duh) and not very sexy, I think you will find it helpful not only for article or blog topics, but also to discover your blog or website overall theme(s). For myself, I like a certain amount of freedom to discover my themes and to have the flexibility to change them. But there does come a time when it is beneficial to develop a focus. This allows you to not only target, or find a more specific audience, it also affords you the magic to begin to dig deeper into your niche and area(s) of expertise. And you might surprise yourself.